Allene (Lene) Madestam
Bio
I’m a curious, creative and driven person with a passion for facts and figures. After 7 years in marketing and communications, I have spent 2024-2025 studying UX design and Data Analytics. My goal is to help companies make long-term strategic decisions that are rooted in thorough analysis and data.
I combine by expertise as a Google Certified Data Analytics Specialist and my education in UX Design, Business Development and Data Analytics from Hyper Island with my background in working with people and creativity.
In the fall of 2025, I started my consulting company Yelloh Analytics, named after the way that my Grandma answered the phone... "Yelloh," because that's exactly how I want people to feel when they have me on their team. I bring a calm, safe and warm atmosphere to data collection that pulls the humanity out of the numbers. My years in marketing taught me that the most valuable insights come at the intersection of relational interviews and historical data.
So, if you're looking to better understand your customers, their needs and behaviors, I'm just a phone call away.
Fast facts
– Born in 1993 in Detroit, Michigan.
– Bicultural dual-native speaker of English and Swedish
– Married with one daughter
– Myers-Briggs: ENFP
– Enneagram Type: 3
– Mensa Member since 2022
– Avid cyclist, amature cook, coffee nerd
– Bicultural dual-native speaker of English and Swedish
– Married with one daughter
– Myers-Briggs: ENFP
– Enneagram Type: 3
– Mensa Member since 2022
– Avid cyclist, amature cook, coffee nerd
Education
Hyper Island, October 2024 - March 2025
- UX-Design Upskill Program, Oct 2024 - June 2025
- Business Development, March 2025 - November 2025
- Data Analytics Upskill Program, October 2025 - March 2026
Berghs School of Communication, September 2023 - December 2023
– Art Direction for Digital Experiences
– Art Direction for Digital Experiences
Jönköpings Universitet, August 2013 - January 2014
– International Communications
– International Communications
North Park University, August 2011 - May 2015
– Bachelor of Arts in Global Studies, minor in Music
– Bachelor of Arts in Global Studies, minor in Music
Södra Vätterbygdens Folkhögskola Jan 2011 - May 2011
– International Relations
– International Relations
Work
Freelance Communicator, Yelloh Analytics AB
– January 2021 – November 2024
Brand Manager, Watma Education AB
– January 2021 – November 2024
– January 2021 – November 2024
Web Designer & Communicator, DOFF Data AB
– November 2018 – June 2020
– November 2018 – June 2020
Exhibitions Coordinator, VIDA Museum & Konsthall
– January 2017 – September 2018
– January 2017 – September 2018
Design Apprenticeship, Markus Åkesson & Ellen Ehk Åkesson
– November 2016 – June 2018
– November 2016 – June 2018
Operations Manager, Rumi Spice
– September 2015 – June 2016
– September 2015 – June 2016
Skills
Adobe Suite
Photography
Wordpress
Photography
Wordpress
Google Analytics
Meta Business Suite
Figma (Design)
Copywriting
Translation
SEO
Meta Business Suite
Figma (Design)
Copywriting
Translation
SEO